Harmony and Matter: The New Berloni Collections.
Designing a New Emotion
Every home tells a story, and redesigning Berloni's identity meant writing the first chapter of a new, fascinating tale. To do so with the utmost expressive freedom, we chose to start from a blank canvas, leaving behind past collections to give life to four new kitchen systems. Not a rupture, but a natural evolution: a choral project that combines sartorial attention to detail, the value of Made in Italy, and an aesthetic research designed to welcome and endure over time.
The Four Models: An Identity for Every Space
The new Berloni vision was born to interpret the diverse souls of those who live in the home, offering solutions that combine the balance of forms with a strong personality:
- Mina (Versatile Welcoming): Designed to be the beating heart of the contemporary home, Mina makes versatility its greatest strength. Through a rich palette of textured finishes—from soft melamines to PET—it offers every family the freedom to create a warm, tailor-made environment, combining impeccable aesthetics with a deeply accessible nature.
- Bellucci (Sinuous Elegance): It is the celebration of softness and revisited tradition. Through the warmth of wood veneers and the refinement of lacquers, Bellucci introduces Duna: an exclusive shaped door that accompanies the groove with a gentle, continuous curve. A fluid design, free of visual edges, perfect for apartments with metropolitan elegance.
- Loren (The Material Frame): Rigor that becomes grace. A slim and sophisticated aluminum frame becomes the perfect setting to host materials with a vibrant soul, such as stoneware, glass, and HPL. Loren is a play of balances and reflections, the ideal choice for modern homes and villas seeking refined brightness and precious textures.
- Duse (Absolute Lightness): The highest expression of Berloni's technical innovation, translated into pure visual lightness. The door is crafted with an eco-friendly aluminum honeycomb core and a thickness of just 10 millimeters. It is a sophisticated and minimalist model, designed to breathe in large spaces such as lofts and architectures with an international flair.
Living the Space: Continuity with the Living Area
In our design, the kitchen environment is never a closed space, but a stage that opens naturally towards the living area. To accompany this transition, we have designed a new line of furnishing accessories: tables with airy geometries and lightweight bookcases that faithfully echo the finishes, metals, and woods of the kitchens. This choice ensures visual continuity and profound harmony in every corner of the home.
It is the same intimate and welcoming atmosphere we wanted to recreate in the images of the new monograph: we chose warm, natural lighting that caresses the surfaces, revealing the texture of the materials and inviting the observer not just to look at a kitchen, but to imagine their own life within it.
