Interior Architecture by Studio Michele Marcon. Over forty domestic scenographies where traditional display gives way to pure experience, in an intimate dialogue between exclusive matter and living warmth.
Concept: From Paper to Architectural Space
Translating the two-dimensionality of an editorial project into the three-dimensionality of physical space is an exercise in profound architectural sensitivity. To inaugurate the brand's new era, the Studio oversaw the interior design of approximately forty Berloni Ateliers worldwide. We chose to strip these places of any purely commercial logic to transform them into authentic "living architectures." No longer mere showcases, but intimate domestic promenades: spaces permeated by a soft, calibrated light, where exact proportions and the harmony of volumes invite visitors to ideally cross the threshold of their own home.
The Domestic Choreography: The Four Systems
It is within this refined spatial frame that the four new systems—Mina, Duse, Bellucci, and Loren—reveal their true nature. Each composition is not simply placed, but embedded within the environment to generate a coherent and enveloping visual ecosystem. The journey becomes a tactile experience: the eye and the hand are invited to explore the sculptural lightness of the honeycomb door, to perceive the deep, vibrant warmth of the textured surfaces, and to grasp the absolute technicality of the aluminum frames. A formal lexicon that celebrates the rigor of design without ever forsaking emotion.
Berloni Lab: The Sartorial Approach to Matter
The culmination of this sensory journey takes place in the Berloni Lab: the creative and design epicenter of every Atelier. Conceived as a true bespoke tailor shop, this space hosts an elegant system of totems designed to unveil the brand's entire material abacus. It is here that the exceptional nature of the new vision manifests itself: the forty Ateliers share a rigorous and unprecedented palette of finishes, formulated in absolute exclusivity for Berloni. From evolved textured melamines to the latest generation HPL, up to the most noble wood veneers, the entire library of surfaces becomes an authorial tool, available to visitors and designers to shape living narratives with an unmistakable breath.
